Case Study:

Case Study: How More Than Monkeys Helped Yepic Become the Go-To Platform for Tradespeople

Overview

Client: Yepic – A startup aiming to simplify admin and job management for tradespeople.

Industry: Field services, construction, trade professionals

Engagement: End-to-end product development – from MVP to scale

Result: Thousands of tradespeople onboarded in months. Lean product-market fit. A scalable platform ready for national growth.

The Challenge

Tradespeople spend too much time managing paperwork, messages, and job admin instead of doing the work that pays. Yepic came to us with a clear mission: build a mobile-first app that replaces this fragmented mess with one smooth, scalable solution.

The ask wasn’t just to build an app. It was to:

  • Solve real day-to-day pains in the trade industry

  • Move fast with a tight budget

  • Lay technical foundations that could scale beyond MVP

They needed a team that understood both startup urgency and engineering quality.

Our Approach

We acted as Yepic’s product and engineering team; handling everything from UX to DevOps.

1. Discovery with Real Users

We started by interviewing tradespeople: electricians, plumbers, decorators, builders. We mapped out their pain points and embedded those insights into the core user experience. Every feature we built had to save time or reduce friction.

2. Build Fast. Stay Lean.

We shipped the first testable version in weeks, not months. Using Flutter, we built a cross-platform app that looked and felt native on both iOS and Android. Meanwhile, the backend ran entirely on AWS Serverless – no infrastructure overhead, fully elastic, and minimal cost.

Core architecture included:

  • AWS Lambda for compute

  • DynamoDB and S3 for data

  • Rekognition for image moderation

  • SNS/SQS for notifications

  • GitHub Actions for CI/CD

3. Design for Scale from Day One

We didn’t cut corners. We built something lean, but robust:

  • Media-heavy workflows optimised for speed

  • Event-driven architecture to keep systems decoupled

  • Automated tests and observability built in from the start

As demand grew, Yepic’s systems scaled without drama.

Key Features We Delivered

  • Job folders with messages, documents, photos and updates in one place

  • Automated invoicing triggered by job status changes

  • Payment reminders and quote approvals built into the workflow

  • Team collaboration features for firms with multiple contractors

  • Push notifications to keep everyone in sync

Business Impact

  • Thousands of active users within months of launch

  • Massive time savings reported by tradespeople

  • Increased job conversion from better communication and quicker quotes

  • No dedicated support team required – the app just works

Why It Worked

We didn’t just write code. We acted like co-founders. We helped Yepic:

  • Prioritise the right features

  • Say no to scope creep

  • Keep user experience front and centre

  • Build a technical foundation that’s still going strong

Thinking of Building Your Own Product?

If you're a startup founder or business leader looking to launch a product, you need more than just a dev team. You need a partner that can:

  • Move fast without breaking everything

  • Make smart trade-offs

  • Build for scale, not just demo day

That’s what we do.

👉 Let’s talk about your idea