Client: Cricket Allrounder

Industry: Sports and Recreation

Project Scope: Bespoke Mobile App Development for iOS and Android, Social Integration, Scalable Architecture, and AI-Powered Content Moderation

Introduction

Cricket Allrounder is a coaching and training app designed for cricketers of all levels. It offers a unique opportunity to learn from top professional players, including cricket legends such as Chris Gayle and Jimmy Anderson. With over 80 challenges spanning various categories and skill levels, users can improve their game while competing with a global community of cricket enthusiasts.

The app allows users to record their training sessions, share videos with friends, and climb the ranks on a global leaderboard. More Than Monkeys partnered with Cricket Allrounder to create a platform that seamlessly combines coaching, training, and community engagement.

Challenges

• Content-Rich Experience: Delivering over 80 professional video challenges, catering to different skill levels.
• Social Sharing: Allowing users to record and share training videos while fostering community engagement.
• Content Moderation: Ensuring user-generated video content adheres to community guidelines and remains a safe environment.
• Global Leaderboard: Building a dynamic leaderboard system to track user performance and encourage competition.
• Scalability: Supporting a rapidly growing user base and increasing content demands.

Our Approach

Discovery Phase

We collaborated with Cricket Allrounder to define the app’s core features and user journeys. Key objectives included:

• Organizing skill-specific challenges for different abilities.
• Designing intuitive tools for video recording and sharing.
• Building a competitive global leaderboard to engage users.
• Integrating AI for automated content moderation.

Technical Implementation

• Django Backend Services: Managing robust data handling and user authentication.
• Social Video Integration: Enabling seamless video recording and sharing features.
• AWS AI-Powered Moderation: Using AWS Rekognition for real-time video moderation.
• Leaderboard Infrastructure: Real-time tracking and ranking for users globally.
• Cross-Platform Compatibility: Ensuring a consistent user experience on both iOS and Android.

Key Features

• Learn from the Best: Coaching videos from legends like Chris Gayle and Jimmy Anderson.
• Over 80 Challenges: Skill-specific challenges for all levels of cricketers.
• Social Video Sharing: Record and share training videos with friends and the community.
• Global Leaderboard: Compete with players worldwide and track your progress.
• AI Moderation: Automated video review for a safe and inclusive platform.

The Result

The Cricket Allrounder app has redefined cricket training by combining expert coaching, skill development, and community interaction. Key achievements include:

• User Growth: Thousands of downloads in the first three months, with high user retention driven by engaging features.
• Engaged Community: A thriving social feed where users share videos and celebrate achievements.
• Global Competition: A dynamic leaderboard motivating users to improve their skills.
• Safe Environment: AI-powered moderation ensures a secure and respectful platform.
• Scalability: Backend infrastructure supports a growing user base and increasing content demands.

Testimonial

"Working with More Than Monkeys was an absolute pleasure. Their expertise and commitment to collaboration helped transform our vision into a reality. The team’s technical proficiency ensured the app exceeded our expectations. Our users love the platform, and we couldn’t have achieved this without More Than Monkeys."
— Steven Crane, Managing Director, Cricket Allrounder